New Years
CES
Valentine’s Day
President's Day
MLK Day
Pi Day
Int'l Women's Day
SXSW
Easter
TechDay
Spring Fashion
Memorial Day
Mother's Day
Star Wars Day
Summer Vacation
Back-to-School
Labor Day
Football Season
TechCrunch
Father's Day
Graduation
Juneteenth
Grilling Season
Veteran's Day
Thanksgiving
Black Friday
Cyber Monday
THANK YOU!
Holiday Shopping
Giting
Gifting
New Year's Eve
• Jan • Feb • March • April • May • June • July • August • September • October • November • December
4th of July
Gamescon
Amazon Prime Day
Halloween
Own The Right Moments
*benchmarks vary by accompanying unit
Verity™ is a contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
Full-page analysis
Reach your desired audience without relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message
Align with the most relevant content
Enhanced Performance
CCPA and GDPR restrictions are limiting consumer data sources that power targeting tactics like behavior, demographic and geo.
GumGum partnered with SPARK Neuro and Dentsu Aegis Network to prove the effectiveness of contextual targeting in a post third-party data world and with privacy regulations in place, our study showed that contextual targeting is the answer to a cookie-less world.
More accurate
A Dentsu study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
69%
More accurate
Competitor
A
Competitor
B
Competitor
C
GumGum
Verity™
#1 in contextual
In the same study, compared to behaviorally targeted ads, Verity™ was more efficient.
In a study conducted with SPARK Neuro, contextually relevant ads outperformed.
43%
More Neural Engagement
2.2x
More Memorable
41%
Lower Cost per Viewable Impression
48%
Lower Cost
Per Click
Better than behavioral
GumGum's Contextual Intelligence is the Safest Bet in a "Cookieless World"
Introduction to Verity™
Verity Experts. Unbeatable Ads.
CREATIVE DEMO GALLERY
Get in Touch with Us!
Catherine DiPasquale
Kelly Lipski
Taylor Frank
Creative Details & Programmatic Rates
BACK
BACK
Ad Type
Supported Platforms
GumGum Display
Cross Platform
Accepted File Types
PNG, JPEG, GIF, or HTML 5
Rates
$2.55
GumGum Standard
Cross Platform
PNG, JPEG, GIF, or HTML 5
$3.60
In-Image Custom
Cross Platform
Layered PSD's
$6.00
In-Image Embedded Video
Cross Platform
MP4
2. The original video - raw or .mov
3. VAST/VPAID Preferred
$10.00
In-Image Frame
Cross Platform
Layered PSD's
$8.00
In-Image Interactive
Cross Platform
Layered PSD's
$8.00
In-Screen Expandable w/ Video
Cross Platform
MP4
2. The original video - raw or .mov
3. VAST/VPAID Preferred
$6.00
In-Screen Expandable
Cross Platform
$7.65
In-Screen Frame
Mobile Only
$8.00
6s Canvas Video
Cross Platform
$10.70
GumGum Stories
Mobile Only
$11.00
GumGum Native
Mobile Only
$7.00
Layered PSD's
Layered PSD's
MP4
2. The original video - raw or .mov
3. VAST/VPAID Preferred
JPGs, PNGs or .MP4 Files
JPGs, PNGs or .MP4 Files
Cross Platform
Layered PSD's
In-Screen Interactive
$7.65
Cross Platform
MP4
2. The original video - raw or .mov
3. VAST/VPAID Preferred
In-Screen Embedded Video
$9.35